Alexander Cardinaleʼs journey as a singer/songwriter resembles a classic underdog story. The Monterey, CA native spent a decade independently carving out a fan base and a place in the music world on his own. His tenacity and dedication yielded support slots on national tours, and his music has been placed on countless hit TV shows. Prior to being signed to Atlantic Records, Alexander had already earned international attention through his track “Made For Youʼ, which was featured in Coca Colaʼs global creative campaign “Taste The Feeling”, pulling in over 8 millions streams, as well as over 100 million impressions worldwide.
A&Rʼd by Atlantic Records CEO, Craig Kallman, and Amazing Musicʼs CEO Bruce Tyler, Alexander’s new single ʻSimple Things’ (featuring Christina Perri) is already being buzzed about as being one of 2019ʻs biggest surprise hits.
“This song has been a labor of love, ever since I teamed Alexander with Producers Michael Poleman and Morgan Read (who each also co-wrote the song)” says Tyler. “For over a year, these professionals, along with Alexander literally made magic happen.”
“When Bruce & Craig said Christina was going to lend her vocals, I was overwhelmed, having been a fan of hers for years.” says Alexander. “We clicked from the very start, knowing this was going to be special.”
“I love mass appeal music that comes from the heart,” Cardinale continued. “Simple Things” and “Made For You” represent all the things I love above modern pop, fused with the singer-songwriter sound I grew up on.”
Before now, much of Cardinaleʼs success was seen while working entirely independently. While itʼs clear he was able to get the job done around the world, Alexander is excited about beginning a new chapter.
“I feel like Iʼve really discovered my sound,” Alexander says. “This is what I want the music that comes out of me to sound like.”